Survey Results

The survey aimed to provide an initial idea to the market about the product to be developed and penetrate into the pest & fly control market in Europe with an emphasis on horse-fly control.

The market survey wanted to explore methods and tools of fly-control at farms and holiday resorts already in use, giving emphasis to the user’s perception on how well the methods work. Moreover, different needs by different geographical locations and company profiles were investigated, along with constraints in terms of factors such as price sensitivity, maintenance, post-processing and

facilities. Furthermore, this market survey serves also as a platform to locate the target audience which will be approached through exploitation activities.

The survey questions are listed below, with a conclusion of the results at the bottom.

1. In which country and city (or region) are you located in?

2. What kind of animals do you grow?

– Horses

– Cattles

– Other (please specify if subject of horse-fly harassment):

3. How many animals do you grow?

– Less than 20

– 20-50

– 51-150

– 151-300

– 301-800

– More than 800

4. How much acres of pasture do you grow your animals on?

– Less than 1 acres

– 1 – 10 acres

– 10 – 50 acres

– 50 – 100 acres

– More than 100 acres

5. Do horse-flies bother at your facilities?

– Yes

– No

6. In which months are horse-flies present?

– January

– February

– March

– April

– May

– June

– July

– August

– September

– October

– November

– December

7. Do you think that there is a need to horse-fly control?

– Yes

– No

8. Do you think that there is an effective horse-fly control tool/method available on the market?

– Yes

– No

9. If yes, please specify these tools/methods

10. What damages/economic losses do horse-flies cause in your herd?

11. How much do you spend monthly on protection against horse-flies?

– Nothing

– Less than 100€

– 101€ – 500€

– More than 500€

12. How much would you spend on a highly effective horse-fly control tool/method (monthly)?

– Nothing

– Less than 100€

– 101€ – 500€

– More than 500€

13. Put in order of importance the following features of a control tool/method (1 – less important, 5 – most important)

– price

– environment friendliness

– efficiency

– maintenance needs / frequency of repetition

– nature of application (applied directly on animals or not)

14. Feel free to share your opinion with us about horse-fly control


The results of the survey:

The questionnaire which was sent to approximately 2000 farmers across Europe, was returned from 14 European countries, ranging from Turkey to the United Kingdom. The majority of farmers indicated that they kept predominantly cattle and horses. The size of the farms ranged from those with 20 animals or less to industrial sized farms with over 800 animals. Nearly two-thirds of the farmers worried about horse-flies’ effect on their herd. Tabanids pose the greatest problems during the summer months. 64% of those questioned believe that there is a need for an effective horse-fly trap, furthermore 89% indicated that there is presently no effective horse-fly control method on the market. The farmers agreed that the horse-flies posed a nuisance by biting the animals, who later scratch the scars resulting in blood loss. Tabanids are also a transmitter of diseases between healthy and sick animals. Another major problem was listed as being the harassment of the animals. Animals go to a lot of effort to brush off, and protect themselves from horse-flies, therefore they are often in a stressful state. This has a negative effect on their daily routine, as a result of which, horses become more aggressive and difficult to ride, while cows produce less milk and meat.

At present the majority of farmers do not pay for any kind of method to control horseflies, however around half said that they would be prepared to pay a monthly fee of up to €100 on an effective trap.

It can therefore be concluded, that the questionnaire indicated a clear need in Europe for an effective horse-fly control system, which would protect horses and cattle, amongst other animals, from the negative effects of Tabanid flies.